Director, Buying & Activation
Description
ABOUT WPP & OPENDOOR
At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.
Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.
OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.
The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.
OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.
By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.
ABOUT THE ROLE
We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Buying&Activation, Director. This is a Full-time based in Istanbul. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI.
RESPONSIBILITIES
- Execute the media buying process, ensuring all purchases align with the client's strategic objectives.
- Collaborate closely with the global team to ensure a seamless buying process.
- Track media plans and reports, presenting data to client teams to keep them informed and engaged.
- Take responsibility for coordinating client needs with planning teams to ensure alignment and satisfaction.
- Establish and maintain effective and productive relationships with clients, acting as the main point of contact.
- Develop well-structured media mixes for brands and campaigns, with clearly defined objectives, KPIs, and success measures for each media channel.
- Lead day-to-day management of client communication specifically related to media buying, ensuring clarity and consistency.
- Support the Planning team in developing the yearly media strategy.
- Develop media plans in collaboration with Commerce, Client, and Investment teams to meet business and brand objectives.
- Prepare both global and local reports to keep stakeholders informed.
- Ensure that media plans reflect OpenDoor commercial deliverables.
- Manage all media buying processes for Amazon PV.
- Coordinate with Central teams to ensure the procurement of requested products and services, managing the process end-to-end.
- Handle all written and verbal communication with suppliers regarding media buying processes.
- Follow and implement WPP Opendoor policies and procedures, ensuring all processes comply with these standards.
- Conduct cost and industry analyses to inform strategic decisions.
- Research alternative sourcing options and coordinate with business units to explore these opportunities.
Qualifications
- Min 8-10 years experience in media buying preferably within a large agency or corporate environment.
- Bachelor's degree in Marketing, Communications, or a related field
- Fluent level in English
- Strong understanding of the media landscape and strategic media planning.
- Excellent communication and relationship-building skills
- Ability to work collaboratively with global teams and manage multiple stakeholders
- Strong analytical skills and the ability to conduct detailed cost and industry analyses
- Passion for innovation and a desire to challenge industry norms
- Ability to thrive in a fast-paced, dynamic environment
BENEFITS OF OPENDOOR
- Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
- Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
- Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
- Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
- Global Impact: Be part of a team that is shaping the future of marketing on a global scale.